Best Marketing Automation Software 2026

Compare the deciding features

Evidence and sources

1. Marketing Software that Grows and Converts Demand | HubSpotRetrieved 2026-10-25T05:19:15Z

   s, and customer service software on one agentic platform. Free HubSpot CRM Overview of all products Marketing Hub Marketing automation software Free and premium plans Sales Hub Sales software Free and premium plans Service Hub Customer service software Free and premium plans Content Hub Content marketing software Free and premium plans Data Hub Data management software Free and premium plans Revenue Hub CPQ, billing, and payments software Free and premium plans Smart CRM AI-powered, flexible CRM software Learn more Agent Hub Your central home for building and managing AI agents across the platform Learn more Small Business Bundle The Starter edition of each product, built for startups and small businesses Learn more AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results Learn more HubSpot Marketplace Connect your favorite apps to HubSpot See all integrations Solutions Solutions By Use Case By Team Size Why HubSpot? Marketing Generate leads Convert visitors into contacts for your database. Automate marketing Create campaigns with automation and AI. Sales Build pipeline Generate a pipeline of high-quality prospects. Close deals Streamline your process and close more deals faster. Customer Service Scale support Support customers at scale with AI and a help desk. Drive retention Identify opportunities to improve customer health. Content Create content Easily craft content for your audience, with help from AI. Manage content Organize, update, and distribute content in one place. Startups & Small Businesses Find and reach customers Generate leads through content, AI, and automation. Grow sales and get paid Prospect smarter and a

2. Marketing Automation Software | ActiveCampaignRetrieved 2026-10-25T05:20:19Z

   Set marketing objectives and get automated progress tracking with clear next-step recommendations. Advanced segmentation Create precise audiences based on behavior and preferences to deliver personalized campaigns. A powerful automaton builder Build sophisticated and adaptable marketing workflows with split and branching paths. Real-time analytics and reporting Get valuable insights into your email campaign performance, with actionable next steps from Active Intelligence. Behavioral triggers & automation Send the right message at the perfect moment based on customer actions like clicks or purchases. Marketing attribution See exactly which campaigns and channels drive your best customers and generate real revenue. Hear from our customers Businesses like yours get real results with ActiveCampaign “ ActiveCampaign is a huge part of our ability to scale.” “The time we save not having to rebuild automations every time we launch a new podcast I’d say is easily hundreds of hours.” — Ian Faison, Co-Founder @ Caspian Studios “ We have a 26% abandoned cart recovery rate.” “Our goal is to develop that personal relationship with the customer. They trust that we really want to help them, to improve their listening experience and enjoyment. And ActiveCampaign is the key ingredient to keep us in contact with the customer…and to do it in a way that’s part of that personal relationship.” — Mike Morrow, Owner @ Morrow Audio “ I’m hitting $10k months. This is our best year yet.” "It used to take me a week to do one email. Now, with AI, it’s three emails a week. It removed the hesitation to even start. I feel like the AI tools are my creative partners. Just sitting down and clicking that bu

3. Platform Pricing & Features | ActiveCampaignRetrieved 2026-10-25T05:20:19Z

   ded Included — Not included — Not included BotSense Included Included — Not included — Not included Lead scoring Included in Pipelines add-on Included in Pipelines add-on Included in Pipelines add-on — Not included Win probability Included in Sales Engagement add-on Included in Sales Engagement add-on Included in Sales Engagement add-on — Not included Automation Feature Enterprise Pro Plus Starter Multi-step marketing automation Included Included Included Included 950+ automation recipes Included Included Included Included Automation actions Unlimited actions Unlimited actions Unlimited actions 5 actions per automation AI-powered automation builder Included Included Included Included Automation Health Monitoring Limited Limited Limited Limited Multiple triggers Included Included Included Included Cross-channel marketing Included Included Included Email only Email automation Included Included Included Included Ecommerce automation Included Included Included Included A/B testing Email &

4. Eloqua Marketing Automation | OracleRetrieved 2026-10-25T05:48:42Z

   Create intelligent, precise cross-channel campaigns and unify your revenue teams to seamlessly guide customer journey progression and generate conversation-ready sales opportunities.

5. B2B Marketing Automation Platform | SalesforceRetrieved 2026-10-25T05:20:17Z

   e entire funnel, automating segmentation, multi-channel outreach, lead scoring, and sales hand-off. With Marketing Cloud Next, AI agents go beyond rules and triggers. They unify account and buyer signals, act as brand ambassadors in two-way conversations, personalize every interaction, and run multi-step nurtures on their own. How does Marketing Cloud support B2B marketing teams? Power agents and insights with unified data Unify behavior and intent across the buyer journey. Agents surface high-value leads, prioritize accounts, and tie campaigns to pipeline. Turn one-way channels into two-way conversations Replace one-way outreach with two-way conversations. Agents nurture leads, qualify accounts, and convert inbound demand around the clock. Shift from finite personalization to infinite scale Go beyond segments. Agents create, adapt, and optimize content for every buyer, account, and channel, at scale. Replace capacity constraints with an agency of agents Extend your team's capacity. Ag

6. Marketing Cloud Software Pricing | SalesforceRetrieved 2026-10-25T05:20:17Z

   on, purpose-built to help you personalize every moment of engagement across the customer lifecycle. Built natively on the Salesforce platform — right alongside Sales, Service, and Commerce — it connects your customer data, workflows, and teams in one unified system. And it works alongside your existing Marketing Cloud products, so there’s no need to rip and replace. What sets it apart is its foundation in autonomous AI. These agents aren’t just helpers — they act like expert teammates who understand your goals and act on your behalf. From campaign creation to optimization and 1:1 personalization, they automate what used to take teams of people — now at a scale and speed only made possible by today’s advancements in AI. With our next-generation capabilities, every channel becomes a two-way conversation. ‘Do-not-reply’ messaging is replaced with real-time engagement, and disconnected tasks become seamless, AI-orchestrated flows — all within the Salesforce platform. How much does Marketin

7. Product - MauticRetrieved 2026-10-25T05:48:42Z

   Mautic enables marketers to create automated, personalized communication sequences triggered by actions, time-based events or contact behavior.

8. Managed Mautic - MauticRetrieved 2026-10-25T05:48:42Z

   Managed Mautic - Mautic

9. Marketing Platform | BrevoRetrieved 2026-10-25T05:19:13Z

   Marketing automation From welcome series to abandoned carts, automate marketing campaigns to reach targets faster.

10. Pricing Plans | BrevoRetrieved 2026-10-25T05:19:14Z

    es ready to automate and test campaigns. ‌ Sign up Everything in Starter, plus: Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey. A/B testing Test subject lines or content variants to improve opens and clicks. Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports AI send time optimization Automatically send emails when each contact is most likely to engage. Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision. Landing pages Create standalone campaign pages without a developer. 1 page included No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional. Sales Essentials per month See all features Professional Best for teams leveraging data and AI to drive growth across channels. ‌ Talk to sales Sign up Everything in Standard, plus: From 150,000 emails per month Additional marketing channels WhatsApp, Popups, Mobile & Web Push Multi-user access

11. Marketing Automation Tools to Save Your Business Time | MailchimpRetrieved 2026-10-25T05:20:20Z

    ortant customer data to send engaging emails. It’s also good to know which Mailchimp plan you have. The Free plan only allows you to set up a single email automation, so you can enable welcome emails for new users or send a birthday email on a customer’s special day. On the other hand, you can create an automated workflow for the whole customer journey with the Standard and Premium packages. Once you’ve completed the steps above, you can head over to the Automations icon, click the “Create” tab, and select “Classic Automation.” What is automated marketing? Automated marketing refers to using technology to reduce the creation of manual emails. So, instead of composing an email after a customer abandons their cart or makes a purchase, you can let the system handle it for you. As a result of automated campaigns, potential customers and current clients can receive emails in relation to where they are in the customer journey. Not only can this help shoppers remain engaged with your brand, but it can also allow you to create loyal customers. After all, 80% of consumers are more likely to purchase from brands that create personalized experiences. What is needed for marketing automation campaigns? To set up a few marketing automation campaigns, you’ll need to decide how often to send emails and define the trigger. Preset automations often have triggers already defined, so you’ll only worry about creating the content for the email. However, custom automations require you to indicate the trigger. Make sure your automated marketing campaigns sound human and go to the right people. Emails that are too focused on landing the sale or sound robotic can scare off prospects. Instead, focu

12. Mailchimp Pricing Plans | Get Started Today | MailchimpRetrieved 2026-10-25T05:20:20Z

    actional Try free Save 15% on 10,000+ contacts Try our Standard plan for free ! Find out why customers see up to 27x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time. Find out why customers see up to 27x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time. Get 15% off our Standard plan Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials . Cancel or downgrade to our basic Free plan at any time. Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials . Cancel or downgrade to our basic Free plan at any time. Generative AI features Actionable insights into audience growth and conversion funnels Enhanced automations Custom-coded email templates Customizable Popup forms Personalized onboarding Find the right plan Request a demo $ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ N

13. Journeys | Customer.ioRetrieved 2026-10-25T05:48:42Z

    Turn real-time data into journeys that adapt to every customer across email, push, in-app, SMS, WhatsApp, and beyond.

14. Pricing + Plans | Customer.ioRetrieved 2026-10-25T05:48:42Z

    Essentials starts at $ 100 per month / billed monthly for profiles For teams getting started with data-driven messaging Get started Get started Features you'll love : 5k profiles (people + objects)

15. Marketing Automation Software | GetResponseRetrieved 2026-10-25T05:48:42Z

    Send automated emails to all new subscribers and nurture them with relevant offers.

16. Pricing and Service Plans | GetResponseRetrieved 2026-10-25T05:48:42Z

    Landing page builder Signup forms and popups

17. Email marketing software | Zoho CampaignsRetrieved 2026-10-25T06:44:50Z

    Automation Set it up once and let it run Welcome new subscribers, follow up with those who didn't open, and bring back customers who've gone quiet—all without you being in the room.

18. Email Marketing Pricing & Plans - Zoho CampaignsRetrieved 2026-10-25T06:34:41Z

    14-day free trial No credit card required

19. Email Automation - Email Marketing Workflow - MailerLiteRetrieved 2026-10-25T05:20:20Z

    s about upcoming subscription renewals. Keep your subscribers warm without burning out From welcome sequences to celebrating milestones, you can automate every step of your customers’ journey while reclaiming the white space on your calendar. Welcome sequences New subscribers are highly engaged so make a great first impression by welcoming them, sharing a discount code, or however else you welcome them to your corner of the internet. Celebrate important dates With date based triggers you can celebrate special customer anniversaries or their birthdays. It’s your way to make every subscriber feel like they matter. Provide great customer care Help customers get the most out of their p

20. Simple, Transparent Pricing - MailerLiteRetrieved 2026-10-25T05:20:20Z

    Chief Digital Marketing Officer, Sky Digital Agency Frequently asked questions Which plan is right for me? MailerLite offers 4 plans: Free Comfort Power Enterprise. The Free plan is a generous way to get started, with a real taste of the full platform. You get up to 250 subscribers, 2 user seats, and 2,500 monthly emails, plus campaigns, automations, a website, a landing page, and signup forms, along with all 3 email editors (Drag & drop, Custom HTML, and Simple). The Comfort plan (starting $12/month) is the full toolset at the right size for solopreneurs and small teams. You get everything in Free, plus unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, the unsubscribe page builder, preference center, AI writing assistant, smart sending, and more, with sensible sending and usage limits. The Power plan (starting $25/month) is for busy marketers with several revenue streams and sales funnels: sending regular deals and updates, deepening relationships through personalization, and earning more directly through MailerLite. You get everything in Comfort, plu

21. A marketing automation tool for any business | OntraportRetrieved 2026-10-25T06:19:23Z

    Build and automate email and SMS sequences, score and route leads, and track attribution from ad click to revenue.

22. All-in-one CRM & marketing automation for small business | OntraportRetrieved 2026-10-25T06:19:23Z

    Ontraport unifies CRM, marketing automation, payments and your website on one database — the depth to scale, without enterprise cost or complexity.

23. Ontraport Pricing | Try Us on for FreeRetrieved 2026-10-25T06:19:23Z

    All plans start with a 14-day free trial. No credit card required to sign up.

24. Pricing built for B2C marketing growth | AcousticRetrieved 2026-10-25T06:19:23Z

    Professional Best for smaller teams building their lifecycle marketing foundation. Get a demo Premium Designed for teams scaling personalization with deeper behavioral intelligence. Get a demo Ultimate Perfect for brands running complex, high-volume customer journeys at scale. Get a demo

25. Intent-Driven Marketing for modern brands | AcousticRetrieved 2026-10-25T06:19:23Z

    Acoustic scores intent in real time across 27 behavioral attributes per contact and per product — pulled from actual session behavior, not modeled predictions.

26. Email Automation Workflows for Marketers | CampaignerRetrieved 2026-10-25T07:15:05Z

    Build simple or advanced automation workflows with our intuitive visual builder.

27. Email Marketing Integrations | CampaignerRetrieved 2026-10-25T07:15:05Z

    Salesforce CRM Manage your subscribers and keep all of your customer information in one place with this CRM.

28. Pricing - Marketing Automation - CampaignerRetrieved 2026-10-25T07:15:05Z

    Time-based Triggers Schedule messages to send at the optimal time for engagement Rules-based Triggers Send messages based on a defined action, form submission, or other action from a contact.

29. Save time with Email Marketing AutomationRetrieved 2026-10-25T07:15:05Z

    In CleverReach, an automation workflow consists of the modules Triggers, e.g. newsletter subscription or a purchase Actions, e.g. loading recipient list or sending an email Flow control, e.g. if/then feature or A/B Testing You can easily combine these modules.

30. The Email Marketing Solution - CleverReachRetrieved 2026-10-25T07:15:05Z

    Benefits of the Integration: Synchronization of Contact Lists: Sugar contact lists are continuously synchronized with CleverReach recipient lists in real-time. Updating Contact Information: changes of email address, last name or user-defined fields, as well as unsubscribes and bounces. Mapping Fields: important details about your recipients are mapped and transferred.

31. Pricing – CleverReachRetrieved 2026-10-25T07:15:05Z

    Basic Ideal for growing companies with few recipients 15 € / Month 500 Recipients

32. ⚙️ Email Automation : Automate Your Email Marketing for Free | SendPulseRetrieved 2026-10-25T05:48:42Z

    Your audience will be able to receive welcome emails, engaging content

33. Pricing | SendPulseRetrieved 2026-10-25T05:48:42Z

    Subscription forms to grow your mailing list