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Mailchimp Review 2026

Mailchimp supports a welcome or birthday automation on Free and lists popup forms across plans. Multi-step customer journeys and A/B testing are available on paid tiers.

Verified

Facts at a glance

Starting price
Quote-based
Free plan
Mailchimp lists a Free plan.
Free trial
Mailchimp offers a 14-day Standard plan trial.
Official website
https://mailchimp.com/
Last verified
2026-10-25

Key capabilities

Best Email Marketing Software for Permission-Based B2B Follow-Up 2026

Campaign workflow automationyou can create an automated workflow for the whole customer journey with the Standard and Premium packages.
Audience segmentationSee vendor
CRM synchronization and integrationSee vendor
Consent and communication preferencesSee vendor

Best Marketing Automation Software 2026

Email nurture workflowsThe Free plan supports one email automation for welcome or birthday messages.
Lead scoring and qualificationSee vendor
Starting price with plan and billing basisQuote-based

Appears in these comparisons

Consider instead

  • ActiveCampaign — Shares 2 shortlists; ranked above Mailchimp on Best Email Marketing Software for Permission-Based B2B Follow-Up 2026
  • Brevo — Shares 2 shortlists; ranked above Mailchimp on Best Email Marketing Software for Permission-Based B2B Follow-Up 2026
  • MailerLite — Shares 2 shortlists; ranked above Mailchimp on Best Email Marketing Software for Permission-Based B2B Follow-Up 2026

Change log

  • 25 October 2026 — Checked 13 facts including Starting price, Free plan, Free trial, Price published

Choose Mailchimp for marketing teams whose priority is campaign automation; An ongoing free plan is listed; its limits should be compared with the paid workflow you need.

you can create an automated workflow for the whole customer journey with the Standard and Premium packages. Sources: Marketing Automation Tools to Save Your Business Time | Mailchimp.

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