Mailchimp supports a welcome or birthday automation on Free and lists popup forms across plans. Multi-step customer journeys and A/B testing are available on paid tiers.
ActiveCampaign — Shares 2 shortlists; ranked above Mailchimp on Best Email Marketing Software for Permission-Based B2B Follow-Up 2026
Brevo — Shares 2 shortlists; ranked above Mailchimp on Best Email Marketing Software for Permission-Based B2B Follow-Up 2026
MailerLite — Shares 2 shortlists; ranked above Mailchimp on Best Email Marketing Software for Permission-Based B2B Follow-Up 2026
Change log
25 October 2026 — Checked 13 facts including Starting price, Free plan, Free trial, Price published
Choose Mailchimp for marketing teams whose priority is campaign automation; An ongoing free plan is listed; its limits should be compared with the paid workflow you need.