MailerLite combines triggered email journeys with segments, forms, landing pages and a subscriber preference center. Free automations are capped at five steps and the plan supports up to 250 subscribers.
Verified
Facts at a glance
Starting price
Quote-based
Free plan
MailerLite offers a Free plan with up to 250 subscribers and 2,500 monthly emails.
Free trial
MailerLite gives new accounts 14 days to try premium features.
Are automations available on the Free plan? Yep, automations are included on our Free plan. You can even have up to 5 automation steps and unlimited automation templates.
Audience segmentation
You can create your own or use any of our pre-defined segments.
ActiveCampaign — Shares 2 shortlists; ranked above MailerLite on Best Email Marketing Software for Permission-Based B2B Follow-Up 2026
Brevo — Shares 2 shortlists; ranked above MailerLite on Best Marketing Automation Software 2026
Mailchimp — Shares 2 shortlists; ranked above MailerLite on Best Marketing Automation Software 2026
Change log
25 October 2026 — Checked 13 facts including Starting price, Free plan, Free trial, Price published
Choose MailerLite for marketing teams whose priority is campaign automation; An ongoing free plan is listed; its limits should be compared with the paid workflow you need.