Best Email Marketing Software for Permission-Based B2B Follow-Up 2026

Compare the deciding features

Evidence and sources

1. Platform Pricing & Features | ActiveCampaignRetrieved 2026-10-25T05:20:19Z

   ncluded — Not included BotSense Included Included — Not included — Not included Lead scoring Included in Pipelines add-on Included in Pipelines add-on Included in Pipelines add-on — Not included Win probability Included in Sales Engagement add-on Included in Sales Engagement add-on Included in Sales Engagement add-on — Not included Automation Feature Enterprise Pro Plus Starter Multi-step marketing automation Included Included Included Included 950+ automation recipes Included Included Included Included Automation actions Unlimited actions Unlimited actions Unlimited actions 5 actions per automation AI-powered automation builder Included Included Included Included Automation Health Monitoring Limited Limited Limited Limited Multiple triggers Included Included Included Included Cross-channel marketing Included Included Included Email only Email automation Included Included Included Included Ecommerce automation Included Included Included Included A/B testing Email & Automation Email & Automation Email only Email only Sales automation Included Included Included — Not included Automatio

2. Marketing Automation Software | ActiveCampaignRetrieved 2026-10-25T05:20:19Z

   Set marketing objectives and get automated progress tracking with clear next-step recommendations. Advanced segmentation Create precise audiences based on behavior and preferences to deliver personalized campaigns. A powerful automaton builder Build sophisticated and adaptable marketing workflows with split and branching paths. Real-time analytics and reporting Get valuable insights into your email campaign performance, with actionable next steps from Active Intelligence. Behavioral triggers & automation Send the right message at the perfect moment based on customer actions like clicks or purchases. Marketing attribution See exactly which campaigns and channels drive your best customers and generate real revenue. Hear from our customers Businesses like yours get real results with ActiveCampaign “ ActiveCampaign is a huge part of our ability to scale.” “The time we save not having to rebuild automations every time we launch a new podcast I’d say is easily hundreds of hours.” — Ian Faison, Co-Founder @ Caspian Studios “ We have a 26% abandoned cart recovery rate.” “Our goal is to develop that personal relationship with the customer. They trust that we really want to help them, to improve their listening experience and enjoyment. And ActiveCampaign is the key ingredient to keep us in contact with the customer…and to do it in a way that’s part of that personal relationship.” — Mike Morrow, Owner @ Morrow Audio “ I’m hitting $10k months. This is our best year yet.” "It used to take me a week to do one email. Now, with AI, it’s three emails a week. It removed the hesitation to even start. I feel like the AI tools are my creative partners. Just sitting down and clicking that bu

3. Email Automation - Email Marketing Workflow - MailerLiteRetrieved 2026-10-25T05:20:20Z

   cific customer actions like “buys a specific product”, joins a group, clicks a link, and many more. Are automations available on the Free plan? Yep, automations are included on our Free plan. You can even have up to 5 automation steps and unlimited automation templates. What level of technical expertise do I need to set up automated campaigns in MailerLite? Our philosophy is keeping things Lite which means we focus on creating the most powerful products possible without compromising on usability. Most of our customers are small medium business owners who are wearing all the hats in their business. They need to be able to execute without getting lost in a sea of complicated tools, so that’s what we strive to offer with every one of our products. The limit is your imagination, not your technical expertise. Can I personalize the content within an automated email? Of course! We offer a range of personalization features from custom fields to dynamic content. Dynamic content blocks allow you

4. Simple, Transparent Pricing - MailerLiteRetrieved 2026-10-25T05:20:20Z

   Chief Digital Marketing Officer, Sky Digital Agency Frequently asked questions Which plan is right for me? MailerLite offers 4 plans: Free Comfort Power Enterprise. The Free plan is a generous way to get started, with a real taste of the full platform. You get up to 250 subscribers, 2 user seats, and 2,500 monthly emails, plus campaigns, automations, a website, a landing page, and signup forms, along with all 3 email editors (Drag & drop, Custom HTML, and Simple). The Comfort plan (starting $12/month) is the full toolset at the right size for solopreneurs and small teams. You get everything in Free, plus unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, the unsubscribe page builder, preference center, AI writing assistant, smart sending, and more, with sensible sending and usage limits. The Power plan (starting $25/month) is for busy marketers with several revenue streams and sales funnels: sending regular deals and updates, deepening relationships through personalization, and earning more directly through MailerLite. You get everything in Comfort, plu

5. Pricing Plans | BrevoRetrieved 2026-10-25T05:19:14Z

   es ready to automate and test campaigns. ‌ Sign up Everything in Starter, plus: Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey. A/B testing Test subject lines or content variants to improve opens and clicks. Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports AI send time optimization Automatically send emails when each contact is most likely to engage. Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision. Landing pages Create standalone campaign pages without a developer. 1 page included No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional. Sales Essentials per month See all features Professional Best for teams leveraging data and AI to drive growth across channels. ‌ Talk to sales Sign up Everything in Standard, plus: From 150,000 emails per month Additional marketing channels WhatsApp, Popups, Mobile & Web Push Multi-user access

6. Marketing Platform | BrevoRetrieved 2026-10-25T05:19:13Z

   pliant Brevo makes compliance easy with customizable forms, consent records, and data request management. You and your clients’ data is in good hands, backed up across three geographically distinct servers. Free forever, no credit card needed Best for individuals and solopreneurs building an online presence. Sign up free See all features Monthly Yearly (-10%) Starter Best for single users starting with email and multi-channel marketing. ‌ Sign up Features included in Starter: From 5,000 emails per month Email & SMS Send email & transactional messages. SMS credit sold separately. Drag & Drop email editor Craft polished emails fast—just drag, drop, and send. Email templates Jumpstart

7. Marketing Automation Tools to Save Your Business Time | MailchimpRetrieved 2026-10-25T05:20:20Z

   ortant customer data to send engaging emails. It’s also good to know which Mailchimp plan you have. The Free plan only allows you to set up a single email automation, so you can enable welcome emails for new users or send a birthday email on a customer’s special day. On the other hand, you can create an automated workflow for the whole customer journey with the Standard and Premium packages. Once you’ve completed the steps above, you can head over to the Automations icon, click the “Create” tab, and select “Classic Automation.” What is automated marketing? Automated marketing refers to using technology to reduce the creation of manual emails. So, instead of composing an email after a customer abandons their cart or makes a purchase, you can let the system handle it for you. As a result of automated campaigns, potential customers and current clients can receive emails in relation to where they are in the customer journey. Not only can this help shoppers remain engaged with your brand, but it can also allow you to create loyal customers. After all, 80% of consumers are more likely to purchase from brands that create personalized experiences. What is needed for marketing automation campaigns? To set up a few marketing automation campaigns, you’ll need to decide how often to send emails and define the trigger. Preset automations often have triggers already defined, so you’ll only worry about creating the content for the email. However, custom automations require you to indicate the trigger. Make sure your automated marketing campaigns sound human and go to the right people. Emails that are too focused on landing the sale or sound robotic can scare off prospects. Instead, focu

8. Mailchimp Pricing Plans | Get Started Today | MailchimpRetrieved 2026-10-25T05:20:20Z

   actional Try free Save 15% on 10,000+ contacts Try our Standard plan for free ! Find out why customers see up to 27x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time. Find out why customers see up to 27x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time. Get 15% off our Standard plan Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials . Cancel or downgrade to our basic Free plan at any time. Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials . Cancel or downgrade to our basic Free plan at any time. Generative AI features Actionable insights into audience growth and conversion funnels Enhanced automations Custom-coded email templates Customizable Popup forms Personalized onboarding Find the right plan Request a demo $ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ N

9. Marketing Automation Software | GetResponseRetrieved 2026-10-25T05:48:42Z

   Use prebuilt workflows for specific campaigns or easily build your own campaign automation tools.

10. Email Automations That Adapt to Every SubscriberRetrieved 2026-10-25T06:44:50Z

    Triggers, delays, messages, and conditions all live in one place. Split Paths route each subscriber automatically based on their behavior. Buyers get a different sequence than non-buyers. Clickers get different follow-ups than non-clickers. All inside one workflow.

11. Email Marketing for Small Businesses | AWeberRetrieved 2026-10-25T06:44:50Z

    Tagging Organize subscribers by behavior to send targeted, relevant messages. Segmentation Right message, right person, right time for maximum conversions.

12. Affordable Pricing for Email Marketing and More | AWeberRetrieved 2026-10-25T06:34:41Z

    Try AWeber free with a 14-day trial

13. Email marketing software | Zoho CampaignsRetrieved 2026-10-25T06:44:50Z

    Automation Set it up once and let it run Welcome new subscribers, follow up with those who didn't open, and bring back customers who've gone quiet—all without you being in the room.

14. Email marketing software | Zoho CampaignsRetrieved 2026-10-25T06:34:41Z

    Create and send high-performing emails in minutes, not hours. Segment your audience for precise targeting. Control exactly who receives each campaign. Schedule sends for when your audience is most likely to engage.

15. Email Marketing Pricing & Plans - Zoho CampaignsRetrieved 2026-10-25T06:34:41Z

    14-day free trial No credit card required

16. Pricing - Marketing Automation - CampaignerRetrieved 2026-10-25T07:15:05Z

    Time-based Triggers Schedule messages to send at the optimal time for engagement Rules-based Triggers Send messages based on a defined action, form submission, or other action from a contact.

17. Email List Segmentation for Better Results | CampaignerRetrieved 2026-10-25T07:15:05Z

    Create segments based on contact activity, demographic data, past purchase behavior and more.

18. Email Marketing Integrations | CampaignerRetrieved 2026-10-25T07:15:05Z

    Salesforce CRM Manage your subscribers and keep all of your customer information in one place with this CRM.

19. Grow Your Email Subscriber List - CampaignerRetrieved 2026-10-25T07:15:05Z

    Subscription Managment Forms Allow your subscribers to change their subscription details, including email address, contact information, or mailing list preferences.

20. Save time with Email Marketing AutomationRetrieved 2026-10-25T07:15:05Z

    In CleverReach, an automation workflow consists of the modules Triggers, e.g. newsletter subscription or a purchase Actions, e.g. loading recipient list or sending an email Flow control, e.g. if/then feature or A/B Testing You can easily combine these modules.

21. Segment Recipients for Targeted NewslettersRetrieved 2026-10-25T07:15:05Z

    Filter by existing data fields, tags or activities: Demographics such as age, gender or location User behavior such as opens and clicks Purchase history and preferences.

22. The Email Marketing Solution - CleverReachRetrieved 2026-10-25T07:15:05Z

    Benefits of the Integration: Synchronization of Contact Lists: Sugar contact lists are continuously synchronized with CleverReach recipient lists in real-time. Updating Contact Information: changes of email address, last name or user-defined fields, as well as unsubscribes and bounces. Mapping Fields: important details about your recipients are mapped and transferred.

23. Email Automation | MailjetRetrieved 2026-10-25T07:04:30Z

    Perfect timing Automate your emails to engage with your contacts.

24. Email Segmentation | MailjetRetrieved 2026-10-25T07:04:30Z

    Increase your revenue and brand engagement by delivering impactful customized communications.

25. Pricing | Sinch MailjetRetrieved 2026-10-25T07:04:30Z

    Most popular Free $ 0 /month 6,000 emails/month 200 emails per day Get started Features include: 1,000 contacts APIs, SMTP Relay, Webhooks Advanced Email Editor Basic Statistics Form Builder Email Tracking Consent.

26. AI Email Automation Platform for Campaigns on AutopilotRetrieved 2026-10-25T06:44:50Z

    Forget building flows step by step. Our AI handles everything from logic to triggers of every customer journey, so your team doesn’t have to.

27. AI Customer Segmentation Tool for Targeted MarketingRetrieved 2026-10-25T06:44:50Z

    It uses data from your CRM, campaigns, and events automatically to create segments for you.

28. Best Email Marketing Automation Platform in 2026Retrieved 2026-10-25T06:44:50Z

    Sync marketing, CS, and product teams effortlessly with integrations to CRMs, Hubspot, Mixpanel, Amplitude, and more.

29. Fair Pricing For All Your Email Marketing Needs | MailmodoRetrieved 2026-10-25T06:34:41Z

    Get started - it's free

30. ⚙️ Email Automation : Automate Your Email Marketing for Free | SendPulseRetrieved 2026-10-25T05:48:42Z

    the automation system will be triggered by a certain date or event, for example, when a contact is added to your mailing list, a CRM deal is created or changed

31. Email Automation Software for Small Business & EcommerceRetrieved 2026-10-25T06:44:50Z

    Automate a single message or email series based on time (predefined delay, specific date, anniversary) or specific triggers (customer actions like purchasing a product or clicking a link in the email).

32. Easy Email & Text Marketing AutomationRetrieved 2026-10-25T06:44:50Z

    Trigger-based automated workflows

33. Sender – Email Marketing Platform for Growing BusinessesRetrieved 2026-10-25T06:34:41Z

    Free Forever plan for 2,500 subscribers and up to 15,000 emails/month. Free & responsive email templates library. Intuitive drag-and-drop email builder. Unlimited automation and segmentation.

34. Email Marketing Features & Tools Loved by Marketers | Elastic EmailRetrieved 2026-10-25T06:34:41Z

    Building and managing your contact lists. Segmenting your audience. Personalizing your messages. Creating newsletters. Sending email marketing campaigns. Setting up email automations. Analyzing campaign results.

35. Email Marketing Pricing Plans | Elastic EmailRetrieved 2026-10-25T06:34:41Z

    Free $ 0 / month for up to 1,000 contacts and up to 3,000 emails/month.

36. Freshmarketer: Marketing Automation, Email & SMS | FreshworksRetrieved 2026-10-25T06:34:41Z

    Generate sales-ready leads, amplify multichannel engagement, and drive business impact with AI-powered marketing automation.

37. Marketing Automation software I Free 30-day trial | no commitmentRetrieved 2026-10-25T06:44:50Z

    Set triggers in your automation flow such that users receive specific messages based on their behavior.

38. Dynamic Email Contact Lists & Groups - ActiveTrail Email MarketingRetrieved 2026-10-25T06:44:50Z

    Dynamic Segmentation Boost your email marketing Automation efficiency by partitioning your recipient lists into groups that update automatically.

39. Advanced Email Marketing Software I Free 30-day trialRetrieved 2026-10-25T06:34:41Z

    Free Trial No credit card needed

40. Omnichannel Marketing Automation for Ecommerce | OmnisendRetrieved 2026-10-25T05:48:42Z

    Pre-built automation templates Custom automation Multi-step logic

41. Official Email Marketing Software for Ecommerce | OmnisendRetrieved 2026-10-25T05:48:42Z

    Campaigns Send email and SMS campaigns — together or separately.

42. The Marketing Automation Platform for Email, SMS, & WhatsApp - Klaviyo UKRetrieved 2026-10-25T05:48:42Z

    Let AI help create and optimize campaigns, flows, and forms that stay on brand and get smarter with every send.

43. Klaviyo Pricing - Klaviyo UKRetrieved 2026-10-25T05:48:42Z

    Basic customer segmentation

44. All-in-one Customer Engagement Platform | Customer.ioRetrieved 2026-10-25T05:48:42Z

    Trigger workflows from any customer event Branch logic across multi-channel

45. Journeys | Customer.ioRetrieved 2026-10-25T05:48:42Z

    Turn real-time data into journeys that adapt to every customer across email, push, in-app, SMS, WhatsApp, and beyond.