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Semrush Review 2026: Pricing, Plans and SEO Platform

Marketing teams combining organic search and AI visibility get daily tracking and technical audits; Pro reports and Local Pro introduce separate reporting and listing boundaries.

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Facts at a glance

Starting price
Free plan: $0 per month, with one demo project and ten reports per day. · as of October 2026
Free plan
A free plan includes one demo project and ten reports per day.
Free trial
Semrush offers a seven-day free trial.
Official website
https://www.semrush.com/
Last verified
2026-10-22

Key capabilities

Best SEO Reporting Software for Agencies 2026

Reporting and client deliveryMy Reports supports scheduled reports and PDF exports; Pro reports add branding, white-labeling, external integrations, link sharing and a custom domain.
Rank tracking coverageThe SEO plan includes five monitored websites and 500 keywords tracked daily.
Named integrationsThe Base Report add-on lists Google Analytics and Google Search Console integrations.

Best SEO Platform Software 2026

Technical site crawling and auditThe SEO plan lists Site Audit.
Keyword research and search demandThe SEO plan includes basic keyword research and competitor analysis.
Visibility in AI-generated answersThe AI Visibility product tracks prompt-level visibility and AI market share against competitors.

Best Local SEO Software for Multi-Location Businesses 2026

Local search and listings coverageLocal Base includes automated Google Business Profile management; Pro adds listing management and advanced profile management.

Best Site Audit Software for Large Websites 2026

Search indexing diagnosticsDocuments crawlability, indexability, robots, sitemap and canonical checks.

Appears in these comparisons

Consider instead

  • SE Ranking — Shares 4 shortlists; ranked above Semrush on Best SEO Reporting Software for Agencies 2026
  • seoClarity — Shares 2 shortlists; ranked above Semrush on Best Site Audit Software for Large Websites 2026
  • Ahrefs — Shares 2 shortlists; ranked above Semrush on Best Site Audit Software for Large Websites 2026

Change log

  • 22 October 2026 — Checked 15 facts including Starting price, Free plan, Free trial, Price published

Marketing teams combining organic search and AI visibility get daily tracking and technical audits; Pro reports and Local Pro introduce separate reporting and listing boundaries.

The SEO plan includes five monitored websites and 500 keywords tracked daily.

The SEO plan lists Site Audit.

The AI Visibility product tracks prompt-level visibility and AI market share against competitors.

Local Base includes automated Google Business Profile management; Pro adds listing management and advanced profile management.

My Reports supports scheduled reports and PDF exports; Pro reports add branding, white-labeling, external integrations, link sharing and a custom domain.

The Base Report add-on lists Google Analytics and Google Search Console integrations.

Compare the workflow with SEO Platform Software reviews and comparisons.

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